Pauline Lacsamana
 

food and lifestyle writer // digital content creator

pauline
lacsamana

 
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About

Pauline Lacsamana is a New York-based freelance writer and editor specializing in lifestyle, food, and drinks. She is a former editor at The Daily Meal, covering news across all channels including healthy eating, travel, and entertainment. Pauline has a background in public relations, where she worked with global and national fashion and beauty brands to secure print and digital media placements. She also worked with clients to plan and execute social media content and strategy.

When she's not writing, Pauline can be found scoping out hidden gems in Brooklyn and capturing everyday city life with film and digital photography.

 

Experience

The daily meal, contributor

July 2017 - Present

• Write food and travel content 

the daily meal, editor

October 2016 - July 2017

• Pitched, researched, wrote, and published eight news stories each day using Drupal CMS
• Conducted in-person, phone, and email interviews with celebrities and industry professionals
• Attended industry events and reported on product launches, restaurant openings, and more
• Participated in brainstorming story and video ideas across all channels
• Collaborated with audience development team to optimize editorial content for social media
• Work syndicated on Insider, MSN, Yahoo, and Huffington Post

socialyte, freelance media assistant

April 2016 - June 2016

• Identified new talent to add to discovery platform to expand blogger and influencer digital media database
• Updated talent information including social media links, photos, press features, brand campaigns, and traffic impressions

Shop PR, account coordinator

April 2015 - February 2016

• Created monthly editorial and social media calendars
• Drafted and executed trend pitches to media outlets for editorial features
• Worked closely with social media manager to plan and create social content and copy
• Assisted creative director on set of photo shoots with styling and prop preparation
• Collaborated with art department to create visual assets for events and social media initiatives
• Trained and supervised fashion and beauty interns
• Secured media placements in Interview, Cosmopolitan, Seventeen, InStyle.com, and WWD.com

 
 

Education

quinnipiac university, hamden, CT

B.A. PSYCHOLOGY, JOURNALISM

 

BOND UNIVERSITY, robina, QLD, AUStralia

STUDY ABROAD SEMESTER

 

Contact

For pitches: paulinelacs@gmail.com

 

portfolio